Ashley Madison dating service detailed review

Online dating
October 14, 2019
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Ashley Madison
3.0 ★★★☆☆
60,000,000 members 9,420,000 users per month 70% / 30% Male & Female
70% / 30% Male & Female
3/5 hookup chance Medium Sex Chance Geography 50 countries
medium fraud risk Verification email Mobile App iOS, Android
$29–249 per month subscription price Free version 100% free for women; free registration and profiles viewing for men
Free version 100% free for women; free registration and profiles viewing for men
50 countries
Sponsored ads

Life is short, so having an affair is a great idea. We have tested the service to make our opinion about why 60 million people are fond of the platform.

Ashley Madison reviews from long-term members assume that this service brought their marriage back to life. Millions of people keep paying for having affairs with the help of the portal.

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Researching Ashley Madison service and reviews, we analyzed several features of the service:

  • Affordability: what is the pricing policy, are there any free options;
  • Interface: how simple is using the app;
  • Audience quality: if these millions of members are real people or bots;
  • Security and privacy: if there is a chance of personal data leaking;
  • Hookup chances: what are the odds actually to have an affair.



Using the Ashley Madison platform, you can control your expenses. The more you communicate, the more you have to spend. Unless you’re a woman.

Free services

Ladies and gentlemen have different terms of joining the Ashley Madison community. Women use ashley madison for free if they are looking for a man. Other categories, including all men and women seeking women, have to buy credits for communication. After they register, the service allows them to look through the profiles and send winks. Though to start a conversation, they have to become a paid member — ashley madison free service ends here.

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Paid services

All men and women seeking women have to pay for communicating with other members. There is a range of special “credits” and use them for interacting inside the community. You can pay with a credit card, direct debit, Paypal, or even trade a gift card of various brands.

The more credits you buy, the less they cost:

  • $0.49 per credit (buying 100)
  • $0.30 per credit (buying 500)
  • $0.25 per credit (buying 1000)

Thus, you can spend from $49 to $249 at one purchase. Buying the most expensive package, you are promoted with a free “priority status” for 30 days instead of $29.70, and your account will be highlighted on the top of the feed.

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Every new member is promoted with free 24 hours of chatting on their first day after purchasing one of the packages. Also, the platform will offer to add the same second package with a 50% discount.

The one-time activation ashley madison cost for using mobile versions of the service is $19.99.

Spending credits is frugal: messages and emails cost 5 credits; chatting online for 30 or 60 minutes is charged by 30 or 60 credits, and there is also an option of sending virtual gifts (for 20, 30, or 50 credits).

If you are a popular gentleman and women usually contact you, there is an expedient MIC option — a “Member Initiated Contact.” Reading and responding to messages initiated by female users are free at the MIC status. You can try it for free during the first 30 days and continue the subscription for $29 per month.

Timeline of AM history shows that prices are rising, and members keep paying for the service.

We consider that the quality of the service is worth ashley madison price, but the quality of the audience could have been better

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Audience quality


The first problem you face after signing up is that profiles are not informative. AM service doesn’t force members to fill personal info, and even pictures are not obligatory. You are never sure who you are talking to — and have to find this out with the help of paid messages.

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Age and gender distribution

The officials from the AM platform do not release confirmed information about female to male ratio among the users. According to our observations, there are more men than women, even though the service is free for ladies. Approximate distribution is 30% of female members and 70% of male ones.

Fakes and scammers

Men pay the majority of messages inside AM service, and it creates a convenient field of work for bots. Female fake accounts are created to make men pay for chatting — at least, this is what Ashley Madison’s service was convicted in.

In 2015, when a huge hacking scandal with AM users’ data leaking shocked the society, the creators were accused of fraud. The “Impact Team,” which hacked the data, analyzed it, and found out that 5.5 million female accounts were created with a single localhost IP and similar email addresses. This looked like the AM service registered them on its own to attract male auditory.

Later, “Gizmodo analysis” claimed that AM created a small “army” of 70,000 female bots that sent instant messages to newly registered men. Reportedly, almost 80% of first credits purchases were provoked by this communication.

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There are no confirmed researches about fake activity at the moment.

Every single day over 25,000 new members join AM platform. This is an official statement from Ashley Madison administration.

Since the data-leaking scandal in 2015, the service wasn’t accused of fraud and luring money. However, due to the suitable conditions with paid-by-men messages, it is hard to be sure that the audience is 100% real

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Viewing the Ashley Madison website for the first time, we were intrigued. Before you registered and got inside, it looks mysterious and sexy. Registration takes a couple of minutes, however after login, magic disappears.

Signing up

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Both the web version and the mobile app are easy to understand. To sign up, you will need to fill in the simple form:

  1. Create a username and password.
  2. Select the country and enter the valid zip code.
  3. Select your relationship status.

And then, provide the service with personal data like body type, the color of eyes, etc. There are a couple of interesting questions about your preferences and goals.

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In the end, you will need to add your valid email and verify it by clicking the link in the letter from Ashley Madison.

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During the registration, there is an option to add photos and start using your location for searching. There are three types of pictures at your profile:

  • Public: everyone can see them, you can add masks and blurring to put an extra layer of security;
  • Private: photos from this gallery can be viewed only with your permission;
  • Hidden: pictures can be viewed only by yourself.

To let a user see your private photos, you will have to send a “Key.” The list of keys sent is available at the “Settings” section, and you can edit it at any moment.

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At the “Settings,” you can also edit information about yourself:

  • Change status between “attached” and “single”;
  • Set preferences of limits if you are looking for something long term, short term, cyber affair, etc.;
  • Add languages that you speak;
  • Add or edit greeting phrase;
  • Edit something in “About me” section;
  • Add interests and desires if you are fond of erotic massage or curvy body.

We think the notifications options are interesting. You can set the standard notifications like “agree/not agree to receive marketing emails” and quite useful ones like “notify me when one of the Favourite users log in” or allowing notification about a new member in your location.

In the “Lists” section, you can find the list of favorite users and “Viewed me” users.

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By default, the system uses your current location or your zip code to aline your feed. You can manually edit the search settings:

  • Choose the radius from 10 km to 500 km;
  • Search in any location;
  • Enter a specific location.

The option of selecting a particular place is convenient since you can find someone online before the business trip and meet offline later.

There are various options of search, which you can set manually:

  • Status of a user: for example, last online not longer than 24 hours;
  • Personal parameters: age, languages, body type and limits;
  • Specific parameters: for example, “New members only” or “Has public pictures.”

Functions of the search are generally standard and predictable. We haven’t noticed any revolutionary approach to matching.

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You can send internal messages, both sending and reading them is charged. You can pay for “priority messages” status that will keep your messages on the top of the inbox.

If you want to talk with another member in real-time, you can buy a time of live chat in the chatroom — 30 or 60 minutes. All messages sent in the chatroom are free.

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Mobile app

Ashley Madison’s mobile app runs both on iOS and Android. The icon of the app looks like a black square with AM letters on the bottom and does not attract much attention. The list of options repeats the desktop functional.

Security tip: when you use the casual sex app, you can set a pin code or allow entering your profile with fingertip check only. It adds an extra layer of privacy to your communicating on Ashley Madison.

The system also forbids to make screenshots of your AM app. So you won’t be able to save any texts or pictures from other members for later. On the other hand, so will they.

Remember that if you pay for credits or paid status via the app, your payment proceeds via Google or Apple account, so the third party will receive the info what you are paying for.

Both mobile and desktop versions of Ashley Madison service are simple, sometimes too simple. You fill in several gaps about yourself while registration and can leave the profile almost empty, even pictures are not obligatory.

It is easy to navigate the account, but talking to “empty accounts” might be more disappointing than intriguing

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Security and privacy


You do not have to assign your public social network account to the Ashley Madison profile. Even more, there is no option to do this at all. You can only verify your profile via email, and the creators suggest to have a special dating-only mailbox for this purpose.

You will receive notifications from the service about new messages or gifts, so let them be collected in the discreet mailbox. This is a part of the discretion policy provided by the company: have an account that is completely cut off your public life.

Users are also excited about no-social-media policy since there is no risk of meeting real friends while searching through the profiles.

Another security tip: when you pay for the service, the financial statements do not contain any mention about Ashley Madison. You pay for the “online services” without details.

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You can choose privacy options for your profile info: show certain pictures only to certain people or blur parts of your photos to add some mystery.

In 2015, the hackers attacked the Ashley Madison portal and stole users’ personal information. It was a massive data leak: info about 32 million people, including the cheating spouses, was revealed.

Everyone thought it was the end of Ashley Madison, and the most controversial dating app was going to disappear in the waves of collapsed marriages. Surprisingly, this occasion hasn’t ruined the company. On the contrary, publicity in the media worked as the best ad campaign.

The management reported doubling of revenues during that “black August” when the hack occurred. They have also put the members’ security on the top and re-organized the whole system. At the moment, 60 million users are guarded under the Privacy by Design certificate.

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Design Centre for Excellence at Ryerson University provides “Privacy by Design” certification together with experts of Deloitte Canada. It is an approval of IT services and business practices that have achieved the highest level of security ever.

At the Security FAQ section, the creators of Ashley Madison give several tips about keeping your privacy level high: how to keep browsing history private, how to act anonymously.

One more feature that we consider as top security level: there are no ads on Ashley Madison. They do not share your info with third parties to earn more.

The owners studied the lesson of database leaking after a hack in 2015, and the main goal of the company today is the members’ security

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Hookup chance


Making this ashley madison review we ensured that using the service is a good chance to have an affair. After all, people do register there to have one and find someone who wants to cheat. The main message of the service tells every member to stop pretend monogamous ones, and the users of Ashley Madison cannot miss it while registering.

Even non-standard options like “Travel Man/Woman” characterize the portal as a place where people can find something fast, short term, and exciting. This idea does flurry, and you can’t get rid of the electrified feeling that something is going to come up.

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Matching algorithms

There are no specific “matching” events on the AM service. You can browse your feed, generated by location or chosen preferable parameters of the users, then view the profiles and show them you’re interested: send winks or messages. If you’re a man and a woman responded to your message, congrats — it’s a match!

Goals you pursue joining AM service define your hookup chance. Men and women register there to have an affair, so you most likely will not find love of your life. However, fast short term sex in the business trip is highly probable.

Ashley Madison review: alternatives

After you have read our Ashley madison review, you can compare the prices, user pools, and features on other popular sex dating platforms.

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Is Ashley Madison free?

This is not a completely free dating site, but AM is 100% free for women seeking men. All other categories of users can sign up and look through the profiles in your feed for free. To start messaging, buying a package of internal currency “credits” is needed.

Is Ashley Madison legit and real?

No laws, except ethic ones, are broken when you use AM service. It is a real company registered in Toronto.

Is Ashley Madison safe?

Yes. After the data-leaking scandal in 2015, the owners of the company set the top level of members’ privacy and security as the primary goal.

Is it worth paying for Ashley Madison?

Our opinion is AM is overpriced. But it’s the only service of its kind, so people do pay.

What kind of dating site is Ashley Madison?

Like other real hookup sites, AM is a platform for married people who want to have an affair. Other people can also use the service for various types of romance, but this is the main one.

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Is there a mobile application for Ashley Madison?

Yes, for iOS and Android, with the same functionality as the desktop version has.

Can I search for someone on Ashley Madison?

Members are using usernames and do not share any personal contact data like email, address, or phone number.

Can you have two Ashley Madison accounts?

Yes. AM profile is connected only to an email address. If you have two mailboxes, you can create two accounts.

Can Ashley Madison delete my account?

The system can temporarily block your account if the algorithm suspects you are breaking the terms of use. If so, you can contact the support to fix this problem.

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How do I delete my Ashley Madison account?

In the menu, there is an option of deleting the account.

How to cancel the subscription?

In the menu, there are profile settings where you can cancel the subscription on recurrent products.

Is Ashley Madison for serious relationships?

No. The main message of AM is: “Life is short. Have an affair”. People use it to cheat their spouses, not to build serious relationships.

Can you look up people on Ashley Madison?

You can search for people with specific parameters like the color of eyes or language spoken. But you can’t find your friends or relatives since there is no connection with your public social media accounts.

What is Ashley Madison?

Ashley Madison is an online dating app for married people to find someone on the side for an affair.

How to message on Ashley Madison without paying?

You can choose a free month trial and then cancel it anytime. That way you can find someone to chat without paying.

How does Ashley Madison work?

You download the app, create an account, and begin your search. You can either use credits or paid membership. To start a conversation you have to have either credit or be a subscribed paid member.

Who is Ashley Madison?

Ashely Madison Agency is the online dating app that is helping married people to have affair on the side.

How much does Ashley Madison cost?

The month paid membership will cost you $59 with will give you 100 credits to start conversations with 100 different people.

What is the Ashley Madison app?

It is the app that was designed for married people who wants to have an affair and app is more suitable for them to use.

How to get free Ashley Madison credits?

You can try to use a free month of membership that will have credits included.

Do I have control over my Ashley Madison Profile?

Yes, you can completely control your profile at Ashely Madison dating platform.

Is it possible to upload a discreet display photo?

Yes, in fact, Ashley Madison apps support and encourages it. The website also has a feature to blur your photos once you’ve uploaded them.

What is “Automatic Private Key Exchange”?

Automatic Private Key Exchange feature allows users to exchange private photos with whomever they want on the platform.

How long does it take to have my profile approved?

Once you’ve downloaded the app and registered you are free to start using it. Although, to enjoy all the features you would need to upgrade your membership to the paid ones.

How to delete my Ashley Madison profile?

To delete your account go to your profile settings. Note, that there two options. One is to delete the account that will completely erase any information you had on the app. And the other option to temporarily deactivate your account that will help you to save all the information you’ve shared or received.

What is “Priority Man” for?

The Priority Man feature is for members with a paid subscription that allows putting your profile through the feed so it will get more noticeable.

How do I use the “TravelingMan” feature on Ashley Madison?

You can choose the TravelingMan in your account settings when you are about to travel somewhere or maybe you are going on a business trip. This feature allows you to send the message up to 30 different women who are living in the city or country of your destination.

Is messaging free?

The messaging function is available for free to only women who are looking for a man. Other users would need to upgrade their subscription and become a paid member.

What is “Message Plus” on AshleyMadison?

This feature is available to all members once you purchased your first-month subscription. That means you can send, receive, and save messages without actually using your credits. Once the free trial month is over you will be charged automatically.

What can I do to keep my account safe?

To protect yourself Ashley Madison creator suggests you use an email that does not have any of your personal details or information. Try to use another email that is not on your name. If you don’t have any – create one.

Can I use Ashley Madison anonymously?

Yes, You can stay anonymous and browse all the users you like without revealing your persona.

How can I create a strong password for my Ashley Madison account?

To create a strong password you can use letters, numbers, and symbols. Mix them all together and Ashley Madison can measure the strength of your password to let you know is it good enough to keep your information safe.

What are the payment methods available for Ashley Madison?

The most common way to pay is through PayPal or bank card. There also redeem gift cards available. All payments that are proceeded through bank cards are encrypted and securely transmitted to the payment processor.

How will my purchase appear on my credit card bill?

Ashley Madison offers you anonymous billing. To get more details on that you can go to ‘Buy Credits’ or “Subscribe” section to find out more information.

How much will it cost me if I use Ashley Madison?

If you are a woman who is looking for a man the Ashley Madison features are free for you to use. In case you are a woman looking for a woman or man who is looking for a woman or a man you will have to pay for the premium membership.

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Ashley Madison reviews: the bottom line

Ashley Madison is a dating service that appeals to the base desires of people. It is intriguing and provocative, leading members to forget the wedding vows and have an affair. This message is positioning on the market and the unique selling proposition of the AM service.

In a closer look, it’s a dating site with a quite poor functional of search and lots of empty profiles. To test if it helps to have an affair, you will have to pay — and pay a lot.

After a scandal in 2015, when hackers attacked the AM database and revealed the personal info of millions of members, the owners focused on the top level of security for their service. Today, it’s one of the most secure online services with a high level of privacy as well.

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