PURE’S COOKIES POLICY

This cookies policy (“Cookies Policy”) applies to the use of the website https://pure.app/ in its entirety, including all of our subpages, associated sites or pages (“Website”) and the PURE web app which is accessible through browsers on mobile phone, tablet computer and personal computer (collectively, “PURE”), all operated by Online Classifieds AG, Steinhauserstrasse 74, 6300 Zug, Switzerland, CHE-274.401.166 (“we”, “us”, “our”).

We are responsible for all information relating to an identified or identifiable natural and, where applicable, legal person (“Personal Data”) that we collect, process, and use during your use of PURE. 

In this Cookies Policy we explain the cookies which we use in connection with PURE, the purposes for which cookies are used, and how you can manage your preferences in relation to these cookies. For further information about how we process your personal data, please refer to our privacy policy here.

1. What are cookies?

A cookie is a small text file stored permanently or temporarily on your computer or mobile device by your web browser when you visit or use PURE. Cookies are a tool that stores information about website visits and recognizes you and your preferences each time you visit PURE, thus ensuring site functionality and enabling us to provide the services you request. 

By law, we are allowed to use cookies that are necessary to make PURE work and to ensure its functionality. Depending on the purpose, necessary cookies are stored permanently or are deleted when the browser is closed. If you block necessary cookies, individual functionalities of PURE may be limited or unavailable.

With your consent we may use other cookies (i.e. optional cookies), for example persistent tracking cookies (also known as local storage devices), mainly for security protection purposes, such as preventing fishers, scammers, and unauthorized login attempts. These other cookies, such as Functional, Analytics, Performance and Advertisement Cookies, will also be used to analyze your usage behavior and to optimize and personalize the content on PURE. This may involve automated decision-making procedures, however potential personalization (such as providing content that is relevant to your interests and preferences, remembering your settings and preferences, enhancing the overall usability and functionality, etc.) is intended to add to your overall user experience. Please note that any automated decisions are designed to avoid major legal or significant impacts on you without human oversight. You retain the option to manage and control your cookie preferences, as further elaborated in our Cookies Policy.

We also use technologies such as web beacons known also as pixels (files with unique identifier that allows us to check when a user has accessed some content on our Website), tracking URLs (allows us to trace from where our Website visitors come from) and software development kits also known as SKDs (set of tools that function like web beacons or cookies). For the sake of simplicity, we also refer to these technologies as “cookies” in this Cookies Policy.

2. Why do we use cookies?

Use of cookies and local storage devices falls into the following categories:

  • Mandatory cookies: These cookies are strictly necessary to deliver the services that you have explicitly requested and can be loaded without your prior consent. It is not possible to deactivate mandatory cookies because they are essential to enable us to provide the service that you have requested;
  • Optional cookies: Opt-in Cookies that are related to the performance of PURE, such as Functional, Analytics, Performance and Advertisement cookies, help us determine how PURE is performing and ensure a smooth and trouble-free experience for our members and visitors. These cookies will only be loaded if you, as a user, provide prior consent explicitly for the purpose of using these cookies. We respect your right to choose whether to enable these optional cookies, and you can manage your cookie preferences at any time. Since the use of these cookies on PURE is entirely optional, not required for basic functionality or as a contractual obligation, there are no negative consequences if you decide not to provide your consent. You can continue to access and utilize our services without any impact on your user experience.

We collect and may give others permission to collect information by placing cookies on your computer or mobile device. Below is a list to of the individual cookie functions and their explanation:

  • Necessary (mandatory): Necessary cookies are required to enable basic features of this site, such as providing safe and secure log-in, adjusting your consent preferences and establishing overall security and integrity of PURE.

In order to provide this we use cookies and other devices such as CAPTCHAs, we also use persistent cookies, which enable us to identify whether the device on which a login is attempted is the same as the device that is linked to the user's account. These types of cookies also help with our anti-spam measures and help us to prevent phishers, scammers, unauthorized login attempts to your account, and access to any hacked accounts. 

  • Functional (opt-in): Functional cookies are used to help perform certain functionalities like recognizing users on PURE, remembering preferences they have previously selected, including language preferences and location information, and other features.
  • Analytics (opt-in): Analytical cookies are used to understand how visitors interact with the website. These cookies help to provide information on metrics such as number of visitors, bounce rate, traffic source, etc. The main analytical cookies we use are Google Analytics and Yandex Metrica, though we also use Amplitude and AppsFlyer cookies.

Google Analytics is a web analytics service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, or Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively, “Google”). Google Analytics uses methods that enable us to analyze the use of PURE. Through the use of cookies, Google systematically records and evaluates your behavior on PURE. It creates reports for us using this data, giving us insight into how PURE is used. We have configured the service in such a way that your IP address is shortened by Google in Europe before being forwarded to Google in the USA. Thus, your IP address cannot be traced back to your PURE profile or the device associated with it. Although the information we share with Google is not associated with the identity of a user of PURE, one cannot exclude the possibility that Google may draw conclusions about your identity given this data for its own purposes, creating personal profiles, and linking this data to your Google account. If you agree to the use of Google Analytics, you explicitly consent to such processing, which also includes the transfer of your Personal Data to Google in the USA and other countries without an adequate level of protection. Please find more information about how Google protects your data privacy rights here. If you have a Google account, you can find more information about data processing by Google here. If you would like to deactivate Google Analytics, you can download and install the relevant browser add-on here.

Yandex Metrica, Ulitsa Lva Tolstogo 16, Moscow, Russia 119021, is used to collect information about how visitors use PURE. We use the information to compile reports and to help us improve PURE. Please find more information about how Yandex Metrica protects your data privacy rights here.

Amplitude Inc., 201 3rd Street, Suite 200, San Francisco, CA 94103, United States, is a product analytics platform that helps PURE track visitors with the help of collaborative analytics. Please find more information about how Amplitude Inc. protects your data privacy rights here.

AppsFlyer Inc., 100 First Plaza, 100 1st St, San Francisco, United States, offers web attribution solutions, enabling PURE to track and analyze user interactions, helping to optimize online advertising efforts and understand the sources of web traffic. Please find more information about how AppsFlyer Inc. protects your data privacy rights here.

  • Performance (opt-in): Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the users with assisting with navigation on PURE, ensuring pages load up quickly and responding rapidly to users requests for services.
  • Advertisement (opt-in): Advertisement cookies are used to analyze the effectiveness of the ad campaigns we create and manage on other platforms. As an example, we use cookies deployed by Snapchat to track and identify user behavior and interactions on a website.

Snap Inc., 2772 Donald Douglas Loop N, Santa Monica, United States, is a multimedia technology company that offers a range of products and services primarily centered around visual communication and content sharing. Please find more information about how Snap Inc. protects your data privacy rights here.

A full list of the cookies we use can be found in Article 3. This list is updated periodically.

Our use of cookies and local storage devices, including the specific cookie names, may change over time, but will generally fall into the above categories. Our Privacy Policy is regularly reviewed and updated. If you would like to know more about cookies, the following websites provide useful information: https://allaboutcookies.org/ or https://www.youronlinechoices.eu/.

We may transfer your Personal Data worldwide, including countries in Europe, Asia, and the USA, to provide our service as set out in this Cookies and our Privacy Policy. To safeguard your data privacy, we employ legally approved mechanisms and internal regulations when transferring data outside the EU, EEA, or Switzerland. These measures ensure your data remains protected during international transfers. Your privacy is paramount, and by using our services, accepting and agreeing with Cookies Policy, you agree to these transfers and protective measures we apply. For more details, please review our Privacy Policy. 

3. What types of cookies do we use

Necessary Cookies

Functional Cookies

Analytics Cookies

Performance Cookies

Advertisement Cookies

Other Cookies

4. How can you control cookies?

You can set and adjust your cookie preferences at any time by accessing your browser settings and adjusting your cookie preferences there.
Most internet browsers automatically accept cookies. However, you can configure your browser to better control or reject cookies or to alert you when a cookie is placed on your end device. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your browser help menu. 
Please note that disabling cookies may prevent you from using some specific features of PURE.

5. Privacy policies of other websites

PURE may contain links to other websites not operated or controlled by us.
The policies and procedures we describe here do not apply to these third-party sites, nor do the links from PURE imply that we endorse or have reviewed these third-party sites.
We suggest contacting those sites directly for information on their privacy policies.

6. Privacy Policy

For more information or if you have any questions about the processing of personal data on PURE and exercising your rights under applicable laws and regulations, please refer to our Privacy Policy.

7. Contact

If you have feedback, comments, or questions about data protection or PURE’s Cookies Policy please contact us by email at [email protected]. 

We have a selected Data Protection Officer (DPO) whom you may contact at [email protected] for any questions or concerns related to the handling of your personal data or this privacy policy.

Alternatively, you can write to:

Online Classifieds AG
Steinhauserstrasse 74
6300 Zug
Switzerland

Effective date: 13 November 2023
The previous version is available here

PURE’S COOKIES POLICY